

They posted videos of Zhangjiajie's landscapes on Facebook and handled inquiries one by one. Their first booking came from a Spanish couple who discovered the company online.
"We didn't make money on that booking," Xiao said with a laugh. "We just wanted to see if it could work."But his ability to seize the opportunity soon collided with new challenges: workers with foreign-language skills were scarce, and he had little overseas marketing experience.
Xiao began recruiting wherever he could find candidates — language schools, trading companies and returnees with international experience.