Recently, the Forward Business and Intelligence Co., Ltd. issued the China Folk Culture Industry Development Process and Investment Strategy Report 2014-2018 and the list of 2014 China Top Ten Folk Culture Tourism Enterprises. Zhangjiajie Charming Xiangxi Tourism Development Co., Ltd was included in the list, making itself the only cultural tourism enterprise of Hunan to win the honor.
Since its establishment 14 years ago, Zhangjiajie Charming Xiangxi Tourism Development Co., Ltd. has relied on local resources, and yielded encouraging achievements in protecting and inheriting minority culture. At the beginning of this year, the company, on behalf of Hunan, performed in "Happy Spring Festival" celebration in Italy and Malta organized by the Ministry of Culture. On May 16, the performance of "Zhangjiajie-Charming Xiangxi” was honored cultural brand of the year, boasting one of the national top 30 cultural brands and the only tourism entertainment brand to get the award.
