Hunan: A new mode to develop tourism industry

During 2011,. About 20 tourism festival activities are held in Changsha(the capital of Hunan Province), such as drifting festival, hot spring festival, cherry blossom festival, azalea festival, ecological culture tourism festival.etc. On the first China Tourism Day(19th, May), Hunan launched five "hundred "series of activities, such as "Hundred characteristic high-quality routes", "Double hundred service quality enhancement". At the same time, Hunan takes an active part in China's domestic tourism trade fair, Taiwan Chinese culture trip theme , Berlin international tourism trade fair, Japan traveling promotion conference, North America travel promotion conference,South America travel promotion conference and so on. These activities make“Happy Changsha” well known in the world.

Brand Marketing is unique. Changsha successfully held "2011 National Bicycle Championship Competition (Changsha) and Changsha Xiangjiang river Bicycle Invitational tournament", which created a new sports--tourism mode : showing a city completely by a game. Combined with the 90th anniversary of the communist party of China, Hunan is also planning to make several classic red tourism routes. What’s more ,the Musical Firework Festival performances at every weekend in Juzizhou island, which attracts more than 30 million chinese and foreigners to watch, CCTV has reported it for five times, then the"Happy City Changsha" shines brilliantly.